Privacy Policy

Last updated: February 7, 2026

1. Introduction

EverStride ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Book a consultation
  • Create an account in our Client Portal
  • Make a payment for our services
  • Contact us via email or phone
  • Subscribe to our newsletter or resources

This information may include:

  • Name and contact details (email address, phone number, postal address)
  • Payment information (processed securely through Stripe)
  • Pet information (name, species, age, breed, health concerns)
  • Consultation notes and care plan details

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website addresses
  • Operating system

3. How We Use Your Information

We use the information we collect to:

  • Provide and manage veterinary consultation services
  • Process payments and maintain financial records
  • Create and maintain your personalized care plan
  • Communicate with you about your pet's care
  • Send appointment reminders and follow-up support
  • Improve our website and services
  • Comply with legal obligations
  • Protect against fraud and unauthorized transactions

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Contract performance: Processing necessary to fulfill our service agreement with you
  • Legitimate interests: Improving our services and protecting against fraud
  • Consent: Where you have given explicit consent (e.g., marketing communications)
  • Legal obligation: Compliance with veterinary and financial regulations

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

5.1 Service Providers

  • Stripe: Payment processing (subject to Stripe's Privacy Policy)
  • Cal.com: Appointment scheduling (subject to Cal.com's Privacy Policy)
  • Email service provider: Transactional emails and care plan delivery
  • Hosting provider: Website and portal hosting

5.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

5.3 Business Transfers

If EverStride is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encrypted data transmission (SSL/TLS)
  • Secure password storage (bcrypt hashing)
  • HTTP-only session cookies
  • Regular security assessments
  • Limited access to personal data (need-to-know basis)

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Provide ongoing care and support for your pet
  • Comply with legal and regulatory requirements (minimum 7 years for veterinary records)
  • Resolve disputes and enforce our agreements

You may request deletion of your account at any time, subject to our legal retention obligations.

8. Your Rights

Under GDPR and UK data protection law, you have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data (subject to legal obligations)
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a structured, machine-readable format
  • Object: Opt out of certain types of processing
  • Withdraw consent: Where processing is based on consent

To exercise these rights, please contact us at hello@everstride.pet.

9. Cookies and Tracking

Our website uses cookies for:

  • Essential cookies: Authentication and species preference (localStorage)
  • Analytics: Understanding how visitors use our site (if implemented)

You can control cookies through your browser settings. Disabling cookies may limit website functionality.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the UK/EEA. We ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved by the European Commission
  • Service providers certified under relevant data protection frameworks

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

  • Posting the new policy on this page with an updated "Last Updated" date
  • Sending an email notification (for material changes)

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

EverStride
Email: hello@everstride.pet
Data Protection Officer: Dr. Claire Parkinson, BVSc MRCVS

14. Complaints

You have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Phone: 0303 123 1113